About Us
AppealLogic was founded by three entrepreneurs with deep experience in AI and data systems. After years working in Silicon Valley, they returned to New Jersey to apply their expertise where it matters: helping their neighbors pay only what they truly owe in property taxes.
Daniel Graifman
Co-Founder
Daniel led strategic partnerships for an autonomous vehicle start-up and launched markets for DoorDash. He holds an MBA from Harvard Business School and received a BA from Stanford. Hometown: Millburn, NJ
Ben Segal
Co-Founder
Ben has a background in aerospace engineering, and most recently led high-precision positioning and AI initiatives at Swift Navigation. He holds an MS from Stanford and a BS from Tufts. Hometown: Wyckoff, NJ
Herbie Bolimovsky
Co-Founder
Herbie has diverse experience across finance, cybersecurity, and product development, having spent formative years at Apple and Citadel. He holds a BS from University of Rochester. Hometown: Livingston, NJ
Our Mission
Make property tax appeals simple, transparent, and risk-free for every New Jersey property owner. We combine advanced AI valuation algorithms with local market expertise and licensed attorneys who specialize in property tax law.
Our goal is to ensure you only pay what you owe - nothing more.